what’s next

Land on a new career chapter — one that’s genuinely yours. dtktktktkk

the vibe

For the high-achieving woman who took the leap and is still waiting for the clarity that was supposed to follow.

Hello my smart, capable woman, who has it together. Succesful on paper, but quietly, persistently aware that something isn't working anymore.

You want work that gives more than it takes. Work that refuels you, so the rest of your life gets the best of you, not whatever's left over.

You took the leap. Or the leap was made for you. Either way — you're here now, in the gap, and the clarity hasn't shown up yet.

...Sound familiar?

✺ You've filled enough journals to wallpaper a room and you're still circling the same thoughts

✺ Every direction feels like it needs to be the right direction — the certain one, the guaranteed one — before you'll let yourself move toward it

✺ You don't want to go back to the same role or environment, but you're also not sure what else you'd even be

✺ You're watching your runway quietly shrink — time, money, nerve — and the pressure of that is making the thinking even harder

✺ You've always chosen the pathed path — the one driven by credentials and external validation — and choosing your own feels genuinely exposing

What if instead... ✨

🌱 You knew exactly what you were marching toward — and it felt genuinely, excitedly yours

🌱 Making a move didn't require everything to be perfect or certain first — because you had a way to test things without betting everything on them

🌱 You stopped second-guessing and started moving — before this program was even over

🌱 You had a framework for finding your next step and making decisions, so could walk forward with trust*

🌱 The guilt, the pressure, the 3am spirals — quietly lifted, because you finally know what you're doing and why

my approach

Most coaching misses the mark. It focuses on mindset or strategy, treating change as something you can “think your way into.”

Big pivots require an identity-level shift.

For women who’ve spent years adapting, performing, and holding it all together, meaningful change often requires inner shifts first.

Because you can’t build a free, fulfilling life from the same identity that learned how to stay safe through control, certainty, and keeping everyone else happy.

The women I work with aren’t starting from scratch.

They’re capable, conscientious, and accomplished.
They learned how to succeed by being dependable, pleasing, and prepared for every outcome.

That “good girl” strategy worked, until it didn’t.

Now, they’re learning to become the kind of woman who trusts herself enough to move without guarantees.
Who can dance with uncertainty.
Set clean boundaries.
And take risks without burning out or blowing everything up.

That’s what The Shift really is:
an inner recalibration that makes outer reinvention possible.

Because this kind of change isn’t a mind over matter thing.
When the nervous system is overwhelmed, clarity disappears. Intuition goes quiet. Every decision feels urgent, or impossible.
That’s why my work starts in the body, not the to-do list.
By building nervous system and emotional regulation as a foundation, we create the conditions for identity shifts to take hold and for new work to feel energizing rather than draining.
This isn’t about slowing you down. It’s about creating enough steadiness to move forward with honesty and trust.
In our work together, we’ll get deeply personal.
We’ll explore your values, your energy, your vision, your quirks (all the things that make you you !) so that your next chapter isn’t just another “smart career move,” but something that actually fits.
We’ll gently unwind patterns like people-pleasing, perfectionism, and the need to “get it right,” and build the inner steadiness to act even when things feel uncertain.
You’ll learn to regulate your body, listen to your intuition, and trust your own timing.
And because this isn’t just about work, we’ll look at the whole ecosystem: your relationships, your money, your time, and your sense of self, so your career shift actually supports your life, rather than consuming it.
My approach weaves together mindset, somatic awareness, and grounded strategy - all backed by cognitive behavioral psychology and neuroscience (because yes, your girl is a total nerd at heart).

meet your coach

Hi there.

By this point, you might be thinking, “Yes, this all sounds well and good… but why Ashley?”

With all the good and bad, I’ve lived this work.

I spent over a decade grinding in New York’s agencies and startups. The first one in, last one out mentality made me successful on paper, but constantly wearing a mask left me anxious, disconnected, and eventually, you guessed it…burned out.

I know what it’s like to look successful on the outside but secretly feel like you’re living someone else’s script.

I know the fear of making the “wrong move,” and the deep relief of finally finding a path that fits.

For years (yes, you read that right…years plural) I hovered in the space between craving change and convincing myself I should just be grateful for what I had.

When I finally stopped ignoring the quiet voice that said “there’s more,” I found my way into coaching, first with teams inside large corporations, and eventually one-on-one with women like you, where the work feels the most deep and alive.

Now I weave everything I’ve learned: leadership coaching, agile development, yoga, breathwork, and neuroscience into a grounded, embodied approach.

And when I’m not working, you’ll find me outside as much as possible, splitting time between Berlin and the Azores, raising a little one, and drinking far too much matcha.

a wee disclaimer

I like to say this work feels a little like therapy sometimes, but just to be clear, I’m not a therapist. If what you need is medical support, diagnosis, or therapy, a licensed professional is the right path (and I’m happy to point you in the right direction).

you’ll walk away with…

01 — A direction that's genuinely yours

Not the default option. The one that actually matches your values, your strengths, and what you need from this chapter — chosen actively, not passively.

02 — A real first step already taken

Not a plan to take a step. An actual move — small enough your nervous system didn't veto it, real enough it gave you something back. My friend, you will leave in motion (ideally dancing).

03 — A framework you own forever

A way of finding your next step that you can use long after this ends. So you're never fully lost again — because you always know how to find the next right move on your own.

04 — The name of what's been getting in your way

Your biggest block — seen clearly, named honestly. Not fixed (that's deeper work). But visible enough that it stops running the show without your permission.

05 — Six regulation tools that actually do the trick

For the 3am spirals. For when the responsible brain tries to kill the interesting idea before it's had a chance. Five minutes. Changes more than you'd expect.

Transformations from inside The Shift

Procrastination and money stress were keeping Clara frozen. Listen to how she unblocked the patterns, regained confidence, and finally built forward momentum. ♡

the program

what’s next is a 6 week group accelerator.

One core focus per week. One recorded Session. Solo Work. Group Workshop.

We replace "I need a perfect plan" with "I learn by moving" — and you feel it, not just understand it
Values, non-negotiables, and what's actually lit you up — extracted from your real history, not a personality test
Zone of genius, intuitive interests, unexpected ideas — generated live with the group so it feels expansive, not pressured
Three directions worth considering
Near-term, realistic pivot, and the one that lives in the back of your head at 2am — all mapped, evaluated, pressure-tested
Commit to one direction. See what's been in the way. Make the first move small enough to actually take.
Report back. Integrate. Leave with the framework — and a clear view of what the deeper work looks like from here.

apply for the shift

Is it a fit?

This IS for you if…

✺ You quit, got laid off, took a sabbatical, or are returning from maternity leave — and the old version of your career doesn't fit who you are anymore
✺ You've always taken the pathed path and choosing your own feels scary because it means you could genuinely fail — publicly, expensively, visibly
✺ You're tired of the journals, the courses, the circling — and you're ready to actually move, if someone can show you how without it all having to be at stake
✺ You want work you can genuinely get obsessed with — not just work that looks right or pays well, but something that actually matches who you are right now
✺ You're not looking for someone to hand you the answer — you're looking for someone to help you find your own, in a way that actually sticks

This is NOT for you if…

✖ You haven't leaped yet — this programme starts after that decision
✖ You want a 90-day roadmap with guaranteed outcomes handed to you — that's not what this is, and anyone selling you that isn't being straight with you
✖ You're not willing to look honestly at what's been driving your choices — the values work, the patterns, the real stuff underneath the CV
✖ You want to stay safely in your head — this programme gets you moving, and moving requires showing up

Transformations from inside The Shift

Ever felt so ready for change… that you couldn’t move at all?

After ending a 15-year career and closing a business, Beth shares what it actually looked like to rebuild trust with herself and start moving again. ♡

application process

Doors are open.

This Spring, I’m opening my books to work 1:1 with a small group of women — and there are 3 spots left.

I keep my client load intentionally small so each woman receives the depth, focus, and personal support she deserves.

Once those spots are filled, my books won’t open again until Summer.

Here’s how it works:

Step 1: Apply. Fill out the application form. (Don’t worry it’s not a commitment) It helps me prepare, so our conversation is as valuable as possible.

Step 2: Connect. Next, we’ll schedule a 45-minute Clarity Call, a free session where you’ll walk away with a personalized audit of where you’re at, a taste of my approach, and space to ask anything on your mind.

Step 3: Begin. If it’s a full-body yes for both of us, we’ll get you settled and ready to begin.

Let's do this!

the specifics

Our time together includes:

A 4-month immersive container designed to combine theory, practice, and real-world experimentation.

1:1 intake call before we start — so Week 1 already knows where you are
6 weekly recorded content drops — to prime you before each live session
6 weekly live workshop sessions — we work things out in the room, together
Daily 5-min regulation tools via Telegram — a new practice each week
1:1 strengths & zone of genius session midway — because this is where most women get stuck alone
1:1 checkout call at the end — to integrate and map what comes next
Private Telegram group — a safe space for just the six of you to inspire, encourage and show you’re not alone*.

personal investment

€497

VAT not included // payment plans welcome

“I was surprised by how much clarity emerged once my priorities and non-negotiables were actually surfaced and structured. Ashley helped me make sense of them, trust my decisions, and move forward into a next career chapter that aligns with my values and the flexibility I need as a mother.”

— Giulia, re-entering the workforce after maternity leave

FAQ

This isn’t your run of the mill coaching where we just talk, talk, talk. Prior to each session you’ll get prep materials, so we can jump straight into the heart of the work when we’re together. Think of each 75 min session as a hands-on workshop. I favor visual learning, so we’ll be whiteboarding and connecting dots in real time.
Within each session we’ll ground with various breathwork and somatic body awareness practices. We’ll reflect, pull insights to the surface, and complete exercises that give you something to hold on to. We’ll end with action.
After each session, you’ll get a recap of notes and some independent exercises and actions to keep momentum going.
This work is about real, lasting transformation, the kind that starts from within and ripples outward. There’s no quick fix for identity-level change, but small internal shifts, practiced consistently, often lead to big external changes over time.
We also build in time to explore and test-pilot what I call career seedlings, early ideas, instincts, or directions that feel meaningful but aren’t fully formed yet. This phase is about experimentation and feedback, not perfection. It takes time to explore what has real potential, what feels aligned in practice (not just in theory), and what’s worth growing. That’s a big part of why this process can’t be rushed.
You can expect to feel more grounded, clear, and connected to yourself within the first few weeks. As we continue, you’ll start noticing real shifts in how you make decisions, how you relate to yourself, and how you move through the world.
We also use a weekly reflection process to track your insights and momentum, so your progress is steady and visible, not just measured by what’s most recent.
This kind of growth takes time (typically 6 to 12 months) but that’s because it’s real. It’s not about overnight breakthroughs; it’s about building something that holds.
I get it we’re all short on time.
But I truly, deeply, whole heartedly believe that the more you put in, the more you’ll get out (and I’ll be right there with you every step of the way)!
And good news! A big part of this program is understanding our energetic capacity, building support systems to sustain it, but also gently stretch it.
Okay, now to answer your question :)
We’ll meet weekly for 75-minute sessions.
Between sessions, you’ll have optional reflection practices, light prep materials (like a short podcast, blog post, or video), actions to help you integrate what we explore, and a quick weekly check-in to track your momentum.
On average, you can expect to spend about 1–2 hours per week, depending on the week and how deep you want to go.
This work is designed to support your real life, not take it over. Promise!
I’ll be there to guide you, challenge you, reflect your blind spots, and hold a grounded, supportive container. You’ll have structure, accountability, and a space that’s built for your growth. And you’ll be doing the real work, especially between sessions.
Our work will weave together deep transformation and playful exploration. I’ll bring tender curiosity and I’ll also lovingly challenge you when it’s needed.
Life happens. Trust me, I get it (I’m a mom). That’s why I offer a one-time grace policy for those unavoidable emergencies or last-minute conflicts. Beyond that, I ask for at least 48 hours’ notice if you need to reschedule.
We’ll do our best to find a new time within the same week. If a session isn’t rescheduled within the month, it will be considered forfeited.
Please note that it is mandatory that all sessions are complete within the coaching container.
This policy helps protect the integrity of the container and keeps us both in momentum, while still leaving space for real life.
Because coaching is a high-touch commitment, I don’t offer refunds once we begin. However, I encourage questions before you sign up so you can feel fully confident in your decision.

I used to think I just needed more clarity.

Turns out my nervous system had other plans.

Grab ‘Before the Leap’,
the free mini-audio course I wish I had when I reinvented my work.

— link in bio. ♡

If you’re new here, hi, hello, welcome! ✨

I’m hell bent on helping women drop the mask and build meaningful work that leaves them buzzing for more. Work that refuels their entire lives. Work that gives more than it takes.

If you’

there’s something quiet and beautiful about the lost art of collecting.
it reminds me of the softness of childhood.
the shells, the stamps, the stickers, the tiny treasures and trinkets kept safe in a box only we could open. it wasn’t fo

classic insanity conundrum:
expecting different results when our strategy stays the same.  We want a different life, a different career, a different something… yet our behaviors stay the same.
We say we want change, but we:

keep showing up

꩜ The spiral is one of the oldest geometric shapes we know, carved into stones, shells, and patterns across the ancient world.

About 20 years ago, while visiting my dad in Lyme Regis, I stumbled across my very own ammonite fossil tucked into the cli

Let’s Chat.

ashley@ashleysimcox.com

Where Change Begins.

Exclusive insights, nervous system tools, short practices and private podcasts to help you regulate, re-orient, and take next steps, from the body up.

(And the goss I don’t share anywhere else. 🤫)

ashley simcox

holistic career coaching & team development

what’s next

Land on a new career chapter — one that’s genuinely yours. dtktktktkk

the vibe

For the high-achieving woman who took the leap and is still waiting for the clarity that was supposed to follow.

my approach

Most coaching misses the mark. It focuses on mindset or strategy, treating change as something you can “think your way into.”

Big pivots require an identity-level shift.

Why we start in the body

What our work together looks like

A grounded, integrated method

meet your coach

Hi there.

a wee disclaimer

you’ll walk away with…

Transformations from inside The Shift

the program

what’s next is a 6 week group accelerator.

One core focus per week. One recorded Session. Solo Work. Group Workshop.

Week 1 — A new way of figuring things out

Week 2 — Who you actually are underneath all of it

Week 3 — What you're actually drawn toward

Week 4 — Three seedlings

Week 5 — Name the block. Design the step.

Week 6 — You moved, now

Is it a fit?

This IS for you if…

This is NOT for you if…

Transformations from inside The Shift

application process

Doors are open.

the specifics

Our time together includes:

€497

Woot! You're In! ✨

FAQ

What does a session look like?

Why does this program take 4 months?

What kind of progress will I see?

What is the time commitment?

What's your coaching style?

What if I can’t make a session?

Do you offer refunds?

Let’s Chat.

Where Change Begins.

✌🏼 out, social media.