the shift

Design life first work that has you buzzing for Mondays.

One that fuels the kitchen dance-offs, evening walks in the woods, or finally getting that sourdough starter in the oven.

the vibe

You’re standing at the edge of something different.

It’s that in-between space where one chapter feels like it’s closing, another is calling… but you can’t quite put a finger on it.

And the leap feels both thrilling and terrifying.

Part of you is ready, but another part keeps whispering “what if?”, pulling you back into spirals of second-guessing. You feel stuck.

Now imagine instead of circling in indecision, you felt calm in your body and clear on what you want. You’re energized to take steps toward a work life you’re absolutely obssessed with.

That’s what the shift is about:

Design life-first work that has you buzzing for Mondays.

One that fuels the kitchen dance-offs, evening walks in the woods, or finally getting that sourdough starter in the oven.

Yes, a life you’re obsessed with.

my approach

Most coaching misses the mark. It focuses on mindset or strategy, treating change as something you can “think your way into.”

Big pivots require an identity-level shift.

And that kind of lasting transformation isn’t just mental.

It’s embodied.

It lives in your nervous system, your energy, and the actions you take in real life.

And it’s easier when someone is walking along side of you (someone who’s been there).

We’ll look at you. Your values, your core desires, your energy, your vision and your unicorn-ness to make sure your next chapter is truly yours, not some copy-paste version of what you “should” be doing.

We’ll clear mental and behavioral patterns that keep you looping, bring in practices that regulate and resource you, and design experiments that let you test different work paths in real life.

Because this work is holistic, we explore the full landscape: your life, relationships, work, money, and your sense of self. Together we’ll reimagine how all of it can support you now and where you’re headed.

My work combines mindset work with somatic awareness, a sprinkle of strategy, and is rooted in cognitive behavioral psychology and neuroscience (because your girl is a total nerd at heart).

meet your coach

Hi there.

By this point, you might be thinking “Yes, this all sounds well and good…but, “Why Ashley?”

Because I’ve lived this work.

I spent over a decade grinding in New York’s agencies and startups. The ‘first one in, last one out’ mentality made me high-achieving — but constantly wearing a mask left me anxious, and eventually burned out.

So I know what it’s like to “look successful” on the outside, but secretly feel like you’re living someone else’s script.

I know the deep worry of making the “wrong move,” and the deep relief of finally finding a path that fits.

I was stuck for years (yes, you read that right years, plural) before I dared to lean into the work that had been calling me for ages.

That led me into coaching: first with teams inside large corporations, and eventually one-on-one with women like you, where the work feels the most alive and impactful.

Now I weave together everything I’ve learned: from leadership coaching, agile development to yoga, breathwork, and neuroscience into a grounded, embodied approach.

And when I’m not working, you’ll find me outside as much as possible, splitting time between Berlin and the Azores, raising a little one, and drinking far too much matcha.

a wee disclaimer

I like to say this work feels a little like therapy sometimes, but just to be clear, I’m not a therapist. If what you need is medical support, diagnosis, or therapy, a licensed professional is the right path (and I’m happy to point you in the right direction)

the program

the shift is a 4-month one-to-one journey. Coaching with a dash of mentorship.

Together we’ll move through an embodied approach that blends inner work and outer action:

Reconnect

Clarify your values, vision, intuition and identity so decision making becomes a no brainer.

Burn the blazer

Repattern

Release old stories and habits at the nervous system level, and embody new ones through aligned action.

Reinvent

Take purposeful steps to try fresh directions, navigate setbacks, and grow confidence through lived experience.

apply for the shift

you’ll walk away with…

✺ Clarity about what you actually want (not just what you should do).

✺ Confidence to make aligned decisions

✺ Resilience to meet setbacks and uncertainty without letting fear take the wheel.

✺ Systems, practices, and boundaries that regulate your nervous system and protect your energy to keep change sustainable.

✺ Self-trust as a grounded inner compass to navigate transitions without spiraling into doubt.

✺ And most importantly: a life that excites you and creates room for the people, projects, and experiences you’ve been filing under ‘when I have time.’

Is it a fit?

This IS for you if…

✺ You know you’re not here for the same old script. But at 3am, you find yourself spiraling on a carousel of “What Ifs”: “What if I fail? What if people judge me? What if I’m not cut out for the life I really want? What if the life I want isn’t even possible?”
✺ You catch yourself saying, “I’ll start once everything’s in place”, once you’ve taken one more course or organized your bullet journal ideas, while life passes in drafts and half-plans and your savings slowly dries up.
✺ You’ve picked up The Artist’s Way half a dozen times and highlighted every other line of The Body Keeps the Score, but still feel a gap between insight and action.
✺ You’ve been busy making everyone else happy, but forgot to choose what actually matters to you, saying “yes” on autopilot, juggling everyone’s needs, then drawing a blank when someone asks, “what do you want?”

This is NOT for you if…

✖️ You want quick fixes: a morning routine tweak or a three-step life hack to make everything fall into place in a month.
✖️ You’d rather stay on the surface than peek under the hood, avoiding the messy feelings, fears, or doubts that might be holding you back.
✖️ You’re chasing external markers of success, status, titles, or achievements to prove your worth, more than you’re seeking a deeper sense of alignment.
✖️ You want someone to hand you ‘done for you’ roadmap instead of experimenting, adjusting, and learning your own way forward.

what my clients are saying

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application process

Doors are open.

This February 2026, I’m opening my books to work 1:1 with several women and 4 spots are left.

I keep my client load small and intentional so each woman gets the depth, focus, and personal support she deserves.

✺ Once those spots are filled, my books won’t open again until Spring.

Here’s how the application process works:

Step 1: Apply. Fill out the application form. The more context, the more value I can bring into our Clarity call.

Step 2: Connect. If it feels like a potential fit, I’ll invite you to a Clarity Call (a free 60-min session). You’ll walk away with a personalized audit of where you’re at, a taste of my approach, and space to ask anything on your mind.

Step 3: Next Steps. If it feels aligned on both ends, I’ll get you settled and ready to begin in February.

Let's do this!

Our time together includes:

A 4 month container with:

75-min online calls (every week for the first month)
90-min online calls (bi-weekly, starting month two)
2-hour opening & closing
Personalized meditations & action plans to keep you rolling in between sessions
Private, dedicated Miro board and Notion space for co-creation
Voxer (voice note) support in between sessions (aka me in your back pocket)

personal investment

3,200€

inclusive of 16% VAT

payment plans welcome with an additional fee

apply for the shift

FAQ

This isn’t your run of the mill coaching where we just talk, talk, talk. Prior to each session you’ll get prep materials, so we can jump straight into the heart of the work when we’re together. Think of each 90 min session as a hands-on workshop. I favor visual learning, so we’ll be whiteboarding and connecting dots in real time.
Within each session we’ll ground with various breathwork and somatic body awareness practices. We’ll reflect, pull insights to the surface, and complete exercises that give you something to hold on to. We’ll end with action.
After each session, you’ll get a recap of notes and some independent exercises and actions to keep momentum going. After the first month, we meet on a bi-weekly basis, and in between our sessions, I encourage voice note reflections (especially on walks outside in nature!) to chat through what’s coming up in real time. What’s sticky, where are you finding resistence. What’s happening effortlessly. I’m with you to give over the bumps and celebrate the victories (big and small!)
This work is about real, lasting transformation, the kind that starts from within and ripples outward. There’s no quick fix for identity-level change, but small internal shifts, practiced consistently, often lead to big external changes over time.
We also build in time to explore and test-pilot what I call career seedlings, early ideas, instincts, or directions that feel meaningful but aren’t fully formed yet. This phase is about experimentation and feedback, not perfection. It takes time to explore what has real potential, what feels aligned in practice (not just in theory), and what’s worth growing. That’s a big part of why this process can’t be rushed.
You can expect to feel more grounded, clear, and connected to yourself within the first few weeks. As we continue, you’ll start noticing real shifts in how you make decisions, how you relate to yourself, and how you move through the world.
We also use a weekly reflection process to track your insights and momentum, so your progress is steady and visible, not just measured by what’s most recent.
This kind of growth takes time (typically 6 to 12 months) but that’s because it’s real. It’s not about overnight breakthroughs; it’s about building something that holds.
I get it we’re all short on time.
But I truely, deeply, whole heartedly believe that the more you put in, the more you’ll get out (and I’ll be right there with you every step of the way)!
And good news! A big part of this program is understanding our energetic capacity, building support systems to sustain it, but also gently stretch it.
Okay, now to answer your question :)
We’ll meet weekly for 75-minute sessions during the first month, then shift to 90-minute sessions every other week for the remainder of our time together.
Between sessions, you’ll have optional reflection practices, light prep materials (like a short podcast, blog post, or video), micro-actions to help you integrate what we explore, and a quick weekly check-in to track your momentum.
On average, you can expect to spend about 1–2 hours per week, depending on the week and how deep you want to go.
This work is designed to support your real life, not take it over. Promise!
I’ll be there to guide you, challenge you, reflect your blind spots, and hold a grounded, supportive container. You’ll have structure, accountability, and a space that’s built for your growth. And you’ll be doing the real work, especially between sessions.
Our work will weave together deep transformation and playful exploration. I’ll bring tender curiosity and I’ll also lovingly challenge you when it’s needed.
Life happens. Trust me, I get it (I’m a mom). That’s why I offer a one-time grace policy for those unavoidable emergencies or last-minute conflicts. Beyond that, I ask for at least 48 hours’ notice if you need to reschedule.
We’ll do our best to find a new time within the same week. If a session isn’t rescheduled within the month, it will be considered forfeited.
Please note that it is mandatory that all sessions are complete within the 1-month or 6-month container.
This policy helps protect the integrity of the container and keeps us both in momentum, while still leaving space for real life.
Because coaching is a high-touch commitment, I don’t offer refunds once we begin. However, I encourage questions before you sign up so you can feel fully confident in your decision.

ashley simcox

Work
Approach
About

holistic career coaching & team development

the shift

Design life first work that has you buzzing for Mondays.

the vibe

You’re standing at the edge of something different.

Design life-first work that has you buzzing for Mondays.

One that fuels the kitchen dance-offs, evening walks in the woods, or finally getting that sourdough starter in the oven.

my approach

Most coaching misses the mark. It focuses on mindset or strategy, treating change as something you can “think your way into.”

Big pivots require an identity-level shift.

meet your coach

Hi there.

a wee disclaimer

the program

the shift is a 4-month one-to-one journey. Coaching with a dash of mentorship.

Reconnect

Burn the blazer

Repattern

Repattern

Reinvent

you’ll walk away with…

Is it a fit?

This IS for you if…

This is NOT for you if…

what my clients are saying

application process

Doors are open.

Our time together includes:

3,200€

FAQ

What does a session look like?

Why does this program take 4 months?

What kind of progress will I see?

What is the time commitment?

What's your coaching style?

What if I can’t make a session?

Do you offer refunds?